SocialHook
WhatsApp Business API

WhatsApp Business webhooks — every message delivered

Connect the official WhatsApp Business API to your server in minutes. Every inbound message, media file, and status update delivered as a structured JSON payload in under 50ms.

Payload structure

Clean, consistent JSON

Every WhatsApp message fires this exact structure. The from field always contains the customer's phone number. No guessing, no parsing edge cases.

platform: "whatsapp" always
Phone number in "from" field
All message types normalized
HMAC-SHA256 signature included

PAYLOAD · WHATSAPP TEXT MESSAGE

{
  "platform": "whatsapp",
  "event": "message.received",
  "timestamp": 1744009821,
  "from": "+1 555 000 1234",
  "profile": {
    "name": "John Smith"
  },
  "message": {
    "id": "wamid.abc123",
    "type": "text",
    "body": "Is the offer still on?"
  },
  "conversation_id": "conv_9k2m...",
  "webhook_id": "wh_abc123"
}
Capabilities

Everything WhatsApp sends, you receive

Text messages

Every inbound WhatsApp text message delivered as a structured payload with phone number, message body, and timestamp.

Media messages

Images, videos, audio, and documents — all delivered with media URL and MIME type in the payload.

Voice notes

WhatsApp voice messages delivered with audio URL and duration metadata.

Location sharing

Latitude, longitude, and address included in location message payloads.

Delivery & read receipts

Status update events fire when messages are delivered and read by recipients.

New conversation events

A webhook fires the first time a customer initiates contact, perfect for CRM lead creation.

Use cases

What teams build with it

AI customer support

Route every WhatsApp message to your LLM, generate a response, and reply — without a single click.

Order notifications

Trigger order confirmation, shipping update, and delivery notification flows from your order management system.

Lead qualification

Capture inbound WhatsApp leads, score them, and route to the right sales rep via your CRM.

n8n & Make.com automation

Connect to hundreds of services via no-code automation platforms using SocialHook as the webhook source.

Get started today

Stop managing Meta APIs.
Start building.

Connect your first Facebook, Instagram, or WhatsApp account in under 2 minutes. Your webhook receives its first payload before your coffee gets cold.

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